Behind the Brand

Behind the Woman

My Mothers Armoire on Vintage Shopping and Hidden Gems

Mar 10

What inspired you to start MyMothersArmoire?

I’ve always been hyper-aware of current and upcoming fashion trends. 30 years ago I had an “aha” moment when I fell head over butterfly kind of heels in love with vintage — a clothing market of ALL eras.

I felt my forte was melding the two together; curating vintage clothing every season to reflect fashion-forward trends in a more affordable and sustainable way.

How would you describe your style?

Our personalities are like kaleidoscopes: mine has a few styles that mirror many prisms. One day I’m feeling like the 60s hippie in me needs to emerge so I pull out my patchwork maxis. Another day it’s the rebellious rocker in me so my vintage graphic tees make an entrance. Another day I could wake up and the 80s are beckoning so I pull out a vintage polyester dress. Every day is a chance to express ME.

What’s your favorite fashion tip or hack?

My fashion tip is to Believe in your reflection. If YOU love it, buy it. Wear it with confidence.

Some other fun tips:

  1. Don’t be afraid of color. It’s all about understanding which colors work best for your skin tone and eyes. Take the time to really learn and understand what works for you!
  2. Be unconventional. Wear a belt as a headband or a dress as a jacket!
  3. Invest in pieces that really speak to you. You’ll have them for a lifetime.


What’s one piece of advice you’d give to a woman who is just starting her own company?

My fellow boss ladies don’t need my advice...the hardest part is over. Hugs I’m so in awe of you guys.


Our Founder Liza, along with our head of content Danielle, sat down for a frank conversation on hair modesty with Jewish modest fashion influencer Tamar Tzubeli Abda. She discusses her journey to covering her hair, her day to day struggles and the lasting impact its had.

Covering your hair, is more often than not, a religiously affiliated form of modesty. The covering of a woman's hair is symbolic of its sacredness. Hijabs, sheitals, kippahs, turbans, veils, kamilavka, dastars are all an expression of modesty. Throughout 16th and 17th century England, and America until the turn of the twentieth century, veils, ornate caps, bonnets and ladies’ hats were worn by many Christians to cover the sacredness of their hair, as well. Between the feminist revolution of the 60s, rapidly changing Western culture and the influence of Hollywood and the media on society, it’s no surprise that the fashion reflected globally throughout each decade in the later half of the 20th century is radically different than what came before. The tradition of hair covering faded with the 60s, but the tradition hasn’t been lost completely, just like the tradition of and value in modesty hasn’t been completely lost either. We are a community of modern modest women living in 21st century America; proof that tradition can find a place in mainstream fashion.

Many women in our community, our team included, found modesty later in life - a once lost or forgotten value. The decision to explore modesty externally usually begins with the understanding that there is something private, something that’s your own that you’re meant to keep to yourself and your close ones. Once you commit to that understanding, the next step is usually reflecting that belief in your dress; baby steps like wearing longer skirts or baggier pants and tops with sleeves and high necklines. As that decision to explore modesty continues, you may find that mindset goes further like wearing more full-coverage activewear, swimsuits and, eventually, to some, coverage over your hair. Speaking to Tamar Tzubeli, now Abda, we identified with her journey in modesty as she finds her footing in expressing modesty through hair covering. She wasn’t a stranger to the practice but it wasn’t something she necessarily considered for herself.

“I never had any pressure to cover my hair. It was more of a decision I made when I got engaged. Before that I actually didn't even think about it, believe it or not. I have really great hair. I was blessed with naturally amazing hair that I have to do nothing to.”

Not only did Tamar share her story, but she also curated a special collection of scarves for women of all faiths or those who just want to wear them as a statement piece or accessory! Shop Tamar’s picks below and make sure to #scarfitup as you post your scarf looks!!

Read more about Tamar's
hair covering journey

here

Tamar's high fashion picks at affordable prices for hair covering:

Echo // $40
Echo // $89
Echo // $65
Echo // $44
Echo // $29
Echo // $99
Echo // $149
Echo // $59.
Kate Spade // $48
Cult Gaia // $118
Kate Spade // $40
Kate Spade // $40
Asos // $8
Kate Spade // $88
Kate Spade // $48
Kate Spade // $88
Free People // $28
Echo // $149
Banana Republic // $29
Frass // $48
Echo // $149
Etsy // $26
Banana Republic // $29
Asos // $10
H&M // $12.99
Mango // $19
H&M // $12.99
H&M // $12.99

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