An Editor’s Note On Modesty:

Modest means authentic
in the truest sense of the word.

Modest doesn't mean bland, mousey, meek or mild.

Modesty gives us the ability to rise above extrinsic values and allows us to listen to our intrinsic ones.

It’s a word at the end of the day.

But what we know about words is this: they’re a string of letters tied together to form an idea, thought, and perhaps most importantly, an energy.

Since your choice of clothing is a reflection of personality, your modest “boundaries” are personal as well. We are not here to define this word or energy for you.

Modesty is an outlook, not a rulebook.

We are here to provide you with the support, community and resources you need to love getting dressed every day and to feel empowered by your clothes.

Because clothes really can empower you.

Because clothes can reflect externally who you are eternally.
Because incorporating layers, looser clothing and more coverage can boost your self-esteem, self-worth, dignity and grace.

Because clothing is meant to serve as a positive purpose.

Because we believe in the power of a good outfit to help you get through the work day.

Because we believe in tastemaking and trends.

Because we believe you should feel beautiful.

But fashion shouldn't have to come at the expense of your values. Wherever, whenever and however you chose to adopt those values.

And it’s difficult to speak about modesty while tip-toeing around the elephant in the room: so we’ll just say it.

People believe modesty is borne out of archaic religious values. They think modesty restricts womens’ rights, while revealing your body how and when you choose is liberating.  

And perhaps that is; we’re not here to argue.

But what we can say is this: you’re more than a body. Your body doesn’t define you. Your skin color, religion and weight do not define you. And what’s further, no one can define them for you.

You are a human with thoughts, beliefs and opinions. You have a story, you have a perspective, you have wisdom and you have truths to share with the world.



To share with us.

So let’s raise a glass to modesty: she’s the one who reminds us that our clothes can and should reflect our personality and worth.

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