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Industry Report

Headlines everywhere talk about “the rise” of the modest fashion movement. We’re uncovering why.

The Rise of Modest Fashion Week and the Modest Modeling Industry

Models like Halima Aden, Mariah Idrissi, Kadija Diawara, Ikram Abdi Omar, are just the beginning of a long list that’s continuously growing in diversity and numbers and they aren’t hitting mainstream fashion as a force to be reckoned with and their values intact.

A Match Made in Fashion: The Far Reach of the Modest Market

The words ring true as a sentiment to the brands mainstream market; “modest fashion” is as multifaceted as the women who subscribe to it.

Secular Brands Tapping Into the Modest Market

Modesty is having a moment, and like with most trends, mainstream brands want to take part.

Modesty Is Having a Moment, Here’s Why

Why the sudden surge in modest fashion? Research tells us there are a few reasons!