Industry

Report

Secular Brands Tapping Into the Modest Market

Jan 14

Modesty is having a moment, and like with most trends, mainstream brands want to take part.

In the past, finding modest garments in the secular market was nearly impossible. Religious Jews, Muslims, Christians and others who dress modestly have struggled to find clothing that provides the right amount of coverage.

The majority of fashion trends cater to the the secular customer, completing disregarding the modest consumer.

Fortunately, many brands have started to realize this untapped market potential. Zara, H&M and Mango are a few examples of brands who don’t label themselves as modest, yet release modest-friendly maxi dresses and midi skirts every season. These mainstream brands are making the hottest trends accessible to the modest woman.

Online fashion retailers have also been doing their part, and websites including Shopbop, Net-A-Porter and Asos have created modest sections on their sites for easier browsing and shopping.

As of late, many brands also have started releasing garments created with the modest woman in mind. Dolce & Gabbana and Nike have taken steps towards accommodating Muslim women by launching fashionable and functional Hijabs, and brands including DKNY, Tommy Hilfiger, Oscar de la Renta and Monique Lhuillier have released luxe collections exclusively for Ramadan.


As a modest consumer, it is inspiring to watch mainstream brands respond to and create for the modest woman. The amount of midi skirts and maxi dresses found in the mainstream market is only a precursor for what’s to come, and modest women everywhere are excited to see what’s in store for the future of the modest community.


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