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Headlines everywhere talk about “the rise” of the modest fashion movement. We’re uncovering why.
Models like Halima Aden, Mariah Idrissi, Kadija Diawara, Ikram Abdi Omar, are just the beginning of a long list that’s continuously growing in diversity and numbers and they aren’t hitting mainstream fashion as a force to be reckoned with and their values intact.
The words ring true as a sentiment to the brands mainstream market; “modest fashion” is as multifaceted as the women who subscribe to it.
Modesty is having a moment, and like with most trends, mainstream brands want to take part.